We revised every part of a traditional retailer's playbook. We cut out all the middlemen and managed every element of the item's creation ourselves, including packaging and transportation.

We partner only with factories that pay fair wages to their workers and produce goods in a sustainable manner. Many of our factories are also partners in local corporate social responsibility initiatives.

Our preference is for mid-sized family-run operations that have employed the same workforce for many years, but we also work with larger operations that employ rigorous ethical standards. Most importantly we want partners that share our vision for sustainability, accountability, transparency and delivering amazing value to our customers.